Looking for a more affordable route in advertising your business? Google Maps are currently the most sought after forms of marketing on the internet today. Google local mapping lists directly above the natural search engine listings, (SEO), meaning they are one of the very first listings to appear at the top of the page when potential customers are searching for businesses in your niche.
Google offers a free business listing to small businesses at the top of most local search results pages. Local Google Advertising is what we're after when we talk about Google's local business listing center.
Anatomy of a Google search result page:
| 1) Listings on the right side bar are paid advertisements, often called "sponsored links" | Achieved by PPC |
| 2) The main body of a search result page are called the "organic" or "natural" search listings | Achieved by SEO-Search Engine Optimization |
| 3) At the very top in a colored text box are also paid advertisements, sponsored links | Achieved by PPC |
| 4) Above the organic listings are "Google Local Business Listings" | Local Mapping |
