Google offers a free business listing to small businesses at the top of most local search results pages. Local Google Advertising is what we're after when we talk about Google's local business listing center.
| Anatomy of a Google search result page: | ||
| Listings on the right side bar are paid advertisements, often called "sponsored links" | Achieved by PPC | |
| The main body of a search result page are called the "organic" or "natural" search listings | Achieved by SEO-Search Engine Optimization | |
| At the very top in a colored text box are also paid advertisements, sponsored links | Achieved by PPC | |
| Above the organic listings are "Google Local Business Listings." | Local Mapping | |
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