If you are going to set up a Facebook page for your Las Vegas business, you need make sure you set it up correctly. The process is pretty self-explanatory, but there are some areas of your profile that you specifically need to watch out for. If you fill out these five must-complete components on Facebook profiles, you will have a much better chance at success with your social media efforts. Here’s a list of what you should look out for.
Your Actual Business Name and Address (Citation)
A local citation is essentially any time your business name and address in Las Vegas is mentioned on someone else’s website, including Facebook. It is important to keep this citation consistent among all review sites and social media platform because it creates a stronger image for your company on the web. Make sure you use the same business name and address that you do on your other profiles so the information remains the same from place to place. Believe it or not, this will actually improve your Google ranking, and it will do wonders for your brand promotion and local SEO.
A Company Logo
This is part of your online branding. It reminds customers who they are dealing with and makes your logo a more recognizable part of your business. If you see a yellow seashell logo with red outline, you instantly know it as Shell gas. Don’t you want that same recognition for your business?
A Link to Your Website
Linking to your website will give anyone who stumbles onto your Facebook page a direct path to learn more about your business. In the same regard, you should put a link to your Facebook page on your website so people can see your social media presence.
You might be amazed by how many unnecessary phone calls you can avoid just by listing your office hours on your Facebook profile. Not only will this help people who are visiting your profile, but it will also help search engines like Google know what kind of information to provide when people search for you. If you change your operating times in the future, make sure to update your Facebook page accordingly.
Last but certainly not least, make sure you fill out the abut us section. Briefly tell people about your business so they know what kinds of services you offer. Notice that we said “briefly.” People should be able to get a feel for what you do in a matter of a couple sentences. Anything beyond that simply will not be read.
Fill out your Facebook page with the information above, and you will have a much better chance at success in the end.