Platinum Web Marketing – FAQ

Listed below are some of the most frequently asked questions we receive at Platinum Web Marketing. If you would like to learn more about our search engine optimization services, website design, pay per click management, and more, contact us today to speak to one of our Internet marketing experts.

SEO stands for Search Engine Optimization. This process involves implementing target keywords onto your website content to help your site’s visibility in search engines. We employ unique SEO strategies for every website we work on based on the client’s niche, audience, industry, and overall goals.

Pay Per Click advertising (PPC) is a fast and effective way to market a website on major search engines, like Google, Bing, and Yahoo. The program is designed to generate traffic to your website by putting your ads in priority positions on search results. You only pay for the ads when someone clicks into them, and with the right PPC management by your side, your success will greatly outweigh your costs.

PPC advertising has earned a bad reputation over the years because many internet marketers and business owners do not know how to set up their ads properly. We have over 14 years of experience in PPC management, so we know what it takes to make your ads affordable and successful. It’s all about ad placement, keyword research, and understanding your target audience. As long as you have professional PPC advertisers to work with, Pay Per Click ads will always pay off.

We get this question a lot from small business owners, especially those who have operated for more than a decade. Years ago, a business could succeed and even thrive with simple word-of-mouth marketing and phone book advertising. With the wide-spread nature of high speed internet, smartphones, and tablets, traditional marketing campaigns no longer have the same impact they did before. Every business owner needs internet marketing to connect with potential customers in the modern world. Reach thousands of local and international clients with minimal effort at a fraction of the cost of long-standing advertising methods.

The cost of web marketing varies greatly from one project to the next. Some businesses need more aggressive campaigns than others based on the competition in their industry. The best way to learn how much your website marketing will cost is to get a free quote for our services. We will contact you directly to learn more about what you want out of your web design, online marketing, social networking, PPC, etc., and then we will provide a custom quote tailored to fit your needs.

There are several factors that determine how long web marketing takes to work, including:

  • The Quality of the Existing Website Content
  • The Competitiveness of the Target Keywords
  • The Saturation of the Industry
  • The Aggressiveness of the Marketing Campaign
  • The Reputation of the Company
  • The Current Ranking of the Website
  • And Much More

We work hard to help our clients get to the first page of Google as soon as possible. SEO campaigns do not start working overnight though, so it may take a few months for you to really start seeing the results of your online marketing. Once you have the perfect marketing campaign in place, your website’s page ranking and profitability will continue to grow.

Online copywriting is different than writing on any other platform. You have to appeal to your target audience, as well as the search engines that crawl your website. If you choose to write your own website content and blog posts, we can optimize it with keywords on our end to make it search engine friendly. We also offer complete content development services, if you would rather have one of our trained and experienced writers do the work for you. They will research your business and your industry to create high-quality content you are sure to love.

The best looking website in the world won’t do anything for you if it is not properly optimized to be visible in search engines. If your current website functions well and has a good design overall, we may be able to simply create and manage the content for it. However, if your website is dated, confusing, and difficult to use, you may benefit from a complete redesign. Contact Platinum Web Marketing today so we can look over your website and see what needs improvement.

Platinum Web Marketing is a nationwide provider of website design and SEO services. We have locations throughout the United States, but we work with clients from around the world. The beauty of the internet is that it bridges the gap between clients like you and experts like us. No matter where you live or work in the world, we will be able to help you reach your goals.

Logo design is part of our graphic design services. Our professional designers will consult with you to learn more about your brand and the image you want to portray to potential clients. Then they will craft a custom logo that you may use on your website, business cards, corporate letterheads, and much more.

Of course you can! Feel free to contact us today where we highlight some of the most successful clients we have worked with thus far. We will adjust our marketing strategies and web design techniques to fit your specific needs. Work with Platinum Web Marketing to reach your goals and become one of the satisfied customers on our website!