Do you feel like you need a change of pace with your internet marketing in Las Vegas? If so, it may be time for some new keywords. Having some new words to play around with will give you access to a whole new group of people, and it may help you expand your business along the way. Here are some tips to help you get inspired for new keywords in Las Vegas.
Is there a big event going on in Vegas that people will be “Googling”? Why not get in on the action? Of course, you need to be able to tie your business in with the big event. Otherwise, you won’t draw in a good audience. Try to incorporate trendy keywords into your content before they actually happen, since it will take search engines a little bit of time to crawl your site and pick up on the information. If you plan for the trends in advance, you can collect all of the customers when the time finally comes.
What do people ask you about usually? Are there any keywords that you can pull out of those questions? For instance, we get a lot of questions about Las Vegas Search Engine Optimization (SEO), Las Vegas web design, Las Vegas Pay Per Click (PPC), etc. around here because – well – it’s what we do. We use those questions to build our webpages, blog posts, and other marketing content. If your customers are asking about a certain product or service that you aren’t talking about on your website, it may be time for you to add that to your list.
Competitor analysis is one of the biggest marketing strategies we use here at Platinum Web Marketing. In a city like Las Vegas where there may be hundreds of businesses in your niche, you have to know what you’re up against. If you have seen your competition do well with certain keywords, you may create a spin on them to use for your own site. When you start encroaching on your competition’s territory, you can eventually use the same keywords and hopefully take over the market.
Think about keywords that no one else is using right now. As long as some people – any people- are searching for those words, you are going to get new traffic. Long tail keywords, which are usually long phrases, typically have low competition, and thus they are easier to rank well in. If you have enough of these on your site, you can start to build consistent traffic from a ton of different angles.
Give us a call to discuss your options, and we’ll find the perfect Las Vegas keywords for your website marketing.
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