Understanding How Search Engine Ranking Works (Continued…)
How Keywords Influence Search Engine Rankings
This is the part of the SEO process that confuses people more than anything. For every keyword that someone uses to find your website, you have a unique search engine ranking. You may show up on Page 1 of Google for “plumbers Las Vegas” and Page 4 for “plumbing company in Las Vegas, NV.” The keywords seem the same and they certainly point to the same types of search results, but your website will show up differently for each of them. That is why it is so important to have a solid keyword pyramid in place, so you know which keywords to target to boost your search engine rankings across the board.
Keep in mind that Google will take into account similar words on a page, even if they are not the exact keyword you’re targeting. For instance, having “plumbers in Las Vegas” on a page titled “plumbing company Las Vegas” will help your search engine ranking for both terms. This all comes down to a unique process called Latent Semantic Indexing, in which search engines crawl your pages for synonyms to help them rank you for each term. By using varied but similar keywords in your content, you can effectively help your website show up better in search engines.
Other Factors That Influence Page 1 Google Rankings
- How up to date your content is
- Keyword density (the ratio of your target keyword to the number of words on the page)
- Content quality
- Link building (the number of other websites pointing to your site, as well as the number of references used on your pages)
- SEO optimization (including tags, meta data, headings, subheadings, etc.)
- Internal link ratios
- Your target keyword competition
We could keep going on, but the idea here is to show you that there is no way to predict how long it will take to reach Page 1 in Google. There are far too many factors to take into consideration. Any SEO company that “guarantees” Page 1 ranking in a select period of time is running a scam – plain and simple.
How to Get to Page 1 in Google
Now that you know what influences your search engine ranking, you can work to get your website to the top of Google. Start by choosing the keywords you want to target, and then use search engine optimization to get your website ranked for those keywords. If you are having trouble getting to the first page of Google for a certain set of words, you may need to target a different set of words or find a new approach for your internet marketing.
By far the easiest way to get to Page 1 in Google is to work with an experienced SEO company in Las Vegas. Contact us today at Platinum Web Marketing for your free search engine ranking assessment.