If your business has gotten this far without a website, it’s time to face the facts: Your brand absolutely, without a doubt, needs a website. As a business owner, you may be wondering why you should invest in something that your brand is already doing well without. The truth is, a website comes with a host of benefits for every business and business owner.
Let’s go over the top 5 reasons why you should invest in a quality website in 2021.
A Website Makes Your Brand More Accessible
First and foremost, your customers expect to be able to find you in one customized, curated space on the web. Using only social media to communicate with your customers is not quite as professional as delivering powerful marketing messages via a responsive, information-oriented website built by experts!
Your customers should be able to find information about your products and services, answers to frequently asked questions, and your contact information without having to sift through hundreds of social media posts. This is where a website comes in.
A Website Makes Your Brand More Credible
It’s a fact: Websites add to a company’s credibility. Over 30% of shoppers don’t even consider buying from a business if it doesn’t have any website. Investing in a beautiful and responsive website for your business shows your customers and consumers that you care about your brand, and that it matters to you that your audience is able to reach you.
A Website Gives You a Place to Showcase Your Products and Services
For many buyers, visiting a company website is their first interaction with the brand. On your website, you have the option to showcase your offerings in as much detail as you’d like, without having to work within the restrictions of online marketplaces.
Does your product require downloading PDF instructions for assembly? Or perhaps your excellent services warrant a video demonstration of how it addresses your customers’ pain points. The sky is the limit when showcasing your goods and services on your own website!
A Website Offers Social Proof
Establishing social proof can easily be done on your website when you add a page displaying your best customer testimonials. If your business has been featured in specialty blog posts, local articles, podcasts or customer photos, be sure to include these in your media section.
Tell Your Story Your Way
All business owners know that it’s difficult to control what others say about you. On your own website, you are able to control the narrative. Make use of your own brand colors and custom layouts to tell your brand’s story instead of using a social media page where your profile is virtually indistinguishable from your competitors. Add a section where you highlight your awards, testimonials and all the features that can alleviate your visitors’ pain points.
To summarize, it’s easy to see how any business could benefit from a beautiful, responsive website. If you’re interested in making your business successful, getting a website should be at the top of your to-do list!