Your website’s layout, features, and overall design have a lot of influence on how your clientele determines the nature and value of your business. Your website is essentially your first interview for your client’s business, and therefore, you want to make the best first impression possible. You shouldn’t have to sift through all the different web design companies in Henderson, NV. Platinum Web Marketing has the expertise and know-how to get your website ready for visitors and potential customers.
A Premier Web Design Company in Henderson, NV
At Platinum Web Marketing, we work with you directly to ensure that you’re able to gear your website towards your client’s needs. We provide guidance for the overall layout of your site along with different design choices that can affect the perception of your business.
These choices may include the following:
- Fonts and font sizes
- Color schemes
- Design of tabs and menus
- The layout of individual webpages
- Browser and mobile optimization
Furthermore, if you aren’t sure about your design choices, we can use our vast experience to bring an innovative web design that will be built around the core concepts and values of your company. In the end, you will have a premium product that will continuously help bring in more customers for your business.
The Importance of Web Marketing
The main reason you want to have a good website is to provide the information your potential customers need in order to choose you over the competition. If that information isn’t presented in a clear manner, which includes how the text is laid out on the page, your customers won’t get the message you want them to receive. In this day and age, having a website for client outreach is the top tier in ensuring your clients are in the know about you and what you do.
Web marketing is particularly important for small businesses that cannot depend on brand recognition like larger businesses. Platinum Web Marketing is the premiere web design company in Henderson, NV that will tailor the website to create the exposure you need in order to help build a successful business.
The Key to Google: Search Engine Optimization
While a great web design will help draw in customers to using your business once they discover your website, it may be hard to get customers to your website in the first place. That’s where search engine optimization, or SEO, comes in. We believe that this should be a centerpiece of the marketing strategy for small businesses.
When you do a search for anything on Google, the search engine will retrieve the most relevant web pages based on the terms you use in your search. For example, if you search for painters in your area, you will get back a list of different painters’ websites that will be sorted according to the relevance of your search and the overall popularity of that webpage. Big companies are usually at the top of the heap followed by smaller businesses.
Search engine optimization is designed to take advantage of the different aspects that go into Google’s search engine algorithm in order to move your webpage as far to the top of search results as possible.
A common misconception is that SEO is all about keywords in the content, when in reality, the actual website design plays a huge part. Things like site speed, responsiveness to mobile device platforms, and proper layout are key indicators for Google’s algorithm.
Pay Per Click Advertising at its Finest
SEO is a fantastic strategy for long term traffic growth. The longer you maintain proper SEO strategies and practices, the more visitors will come to your site. However, if you want an immediate boost in traffic, Pay Per Click (PPC) advertising is the preferred method.
With PPC, you purchase advertising space on various online platforms, like Google Adwords. When visitors to Google see your ad, they can click on it and it will take them to the designated page on your site. This could be the home page, a particular product page, or an email sign-up form. The best part is, you only pay for the ad if it is successful and someone clicks it (hence the “Per Click” aspect of Pay Per Click).
Luckily, Platinum Web Marketing has years of experience in Henderson, NV working with PPC advertising. We know how to combine our top-notch web design with high performing PPC campaigns to drive traffic to your site that converts into sales.
The Dependability of Platinum Web Marketing
At Platinum Web Marketing, we are a web design company in Henderson, NV that will guide you as you grow your business. With our proven web design and marketing strategies, we can take your business to a new level. Give us a call and see how we can help propel your business.
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