What Is Internet Marketing?

Are you a small business owner interested in learning more about internet marketing before making the plunge into the world of digital content? Perhaps you’re considering utilizing digital marketing in your business’ current marketing strategy, but don’t quite know where to start – This article should cover basic internet marketing knowledge so that you and your business can be off to a strong start.

Internet marketing is often used interchangeably with other terms such as:

  • Digital marketing
  • Online marketing

All the above terms share the same meaning: Making use of the internet to market and promote your goods and services.

The Many Types of Internet Marketing

Just as with traditional forms of marketing (billboards, radio and TV commercials, newspaper classifieds, and print advertisements), there are many different types of internet marketing media. Marketing is never a one-size-fits-all process – Every business may be better suited to certain channels than others.

Here are just a few of the most common ways tech-savvy businesses make use of digital marketing:

  • Web design
  • Social media & blogging
  • Email marketing
  • Audio & video content (ie. Podcasts & vlogging)
  • Sponsorships, collaborations & paid promotions

Because every company is different, not every business within each industry would be perfectly suited to all of the above media – However, if this is your first time considering online marketing for your business, we strongly recommend that you begin with a website and at least one social media page.

Sounds like a lot of work? Never fear! At Platinum Web Marketing, we’re able to handle all your internet marketing needs – Including updating your current website or building a brand new one from scratch!

Why Do Many Businesses Choose to Market Their Products and Services Online?

According to Small Business Trends, 66% of business owners in 2018 were using the internet to promote their products and services. With over 4.6 billion users online each and every day, it’s no wonder that so many businesses are making use of digital marketing to compliment or even replace traditional media. After all, a successful ad campaign has to meet your consumers where they are.

Another benefit to online marketing is that it allows two-way communications between viewers and the business itself, encouraging businesses to “tell, not sell”. Customers and consumers are able to first learn about the products and businesses they are interested in, and the relationship between buyer and business lasts far beyond the point of sale. Digital marketing allows businesses to form relationships with their customers by keeping them updated, educated, and sometimes, even entertained.

Additionally, internet marketing makes your business more accessible than ever. A simple business website should be able to cover all the basic queries of the average user, such as:

  • Information and prices for your products and services
  • Your business contact information
  • A way to find or request more information on their purchase or order
  • Allow customers to make purchases

Are you and your business ready to explore digital marketing as an option?

Contact us today for a free Google advertising consultation with no obligation. We can’t wait to hear from you!